What the Next Phase of Media, AI, and Monetization Actually Looks Like

Is Digital Hollywood Is Done Experimenting?

The most important thing I heard yesterday at CES Digital Hollywood wasn’t a product launch or a buzzword. It was a statement of posture.

“We’re done with experimentation.”

That line, coming from Adobe, wasn’t about tools. It was about phase change. And my goodness do we feel it on the workforce front too. Digital media, advertising, and content creation are exiting the sandbox era of AI and entering something more operational, more aggressive, and far more monetization-driven.

The conversation across Adobe, AWS, WPP, NBC, and emerging AI platforms made one thing clear:

the next era isn’t about whether AI works: it’s about who controls speed, IP, fandom, and cash flow when creation timelines collapse from weeks to minutes.

YES. Minutes.

Job wise… are we cooked?

The very fact they said… Personalization wasn’t the goal but rather it was the bottleneck… Oh my!